Analytics platform JagaJam compared the level of activity among beauty industry brands within online social networks in 2020. Both the amount of online activity and the effectiveness of the content from the leaders of the cosmetics industry were closely scrutinised.
As part of the study, the 10 leading brand communities which displayed the highest levels of activity (likes, reposts, comments) from each of the social networking websites (Vkontakte, Facebook, Instagram, Odnokassniki and TikTok) were selected.
Upon analysis of the main indicators (the number of posts, the number and growth of subscribers, level of engagement as well as the total number of interactions on the website) the leader was revealed – Faberlic.
To stay in contact with its audience, the company publishes posts about new products and life hacks, as well as offering a direct sales service, all of which, on the whole, satisfies the interest of subscribers. It is worth pointing out, that the strongest responses from Faberlic’s audience are produced from user-generated-content, competitions, as well as entertainment related content.
The company would like to thank all its subscribers.
You inspire us to create even more interesting content.
If you haven’t already signed up with us, click on the link of your favourite social network: