The Little Book of Yes is a must-have for those who want to always get what they desire.
What do you feel when, addressing someone, you hear "No"? Sadness. Hurt. Frustration… You must admit that it is much better when people around you gladly consider your requests and say "Yes". Do you want people to listen to you and to agree more often? Then master the art of persuasion. It is simpler than you think!
Robert Cialdini is the American psychologist, professor emeritus in Psychology and Marketing in the Arisona University. His books are transalted to 41 language, with over 5 million copies sold!
Made for Faberlic JSC, 4 Nikolopolskaya str., Moscow, Russia
Country of Origin: Russian Federation
- Faberlic book